This is very nice ad for the Nike+ Fuelband SE, which I am currently using to monitor my daily activities and motivate myself.
Interestingly, this device comes with a series of apps for iOS, such as the Nike+ Fuelband app for iOS and for Android.
I’ve recently rated the app on the iTunes store and I would have given 5/5 rating if only they provided clearer explanation about the correspondence between fuel points and calories burnt or steps taken. It would be nice if they also accounted for cycling or other similar activities automatically. I love this app and NikePlus products! I own all their devices!
I own also a Nike+ SportWatch GPS watch, powered by TomTom.