Nike+ wearable devices: Fuelband SE

This is very nice ad for the Nike+ Fuelband SE, which I am currently using to monitor my daily activities and motivate myself.

Interestingly, this device comes with a series of apps for iOS, such as the Nike+ Fuelband app for iOS and for Android.

I’ve recently rated the app on the iTunes store and I would have given 5/5 rating if only they provided clearer explanation about the correspondence between fuel points and calories burnt or steps taken. It would be nice if they also accounted for cycling or other similar activities automatically. I love this app and NikePlus products! I own all their devices!

I own also a Nike+ SportWatch GPS watch, powered by TomTom.

 

By Marco Bardus

Dr. Marco Bardus is currently a Research Associate at the University of Exeter Medical School, within the Psychology Applied to Health (PAtH) research group, led by Prof. Charles Abraham. His research is in the field of health communication and is aimed at exploring the use of smartphone and mobile applications, social media, and wearable devices as support for health promotion and behaviour change. Marco is also interested in research dissemination and science communication through digital PR and media relations. This represents his link with the European Journalism Observatory, a network of institutions aimed at disseminating research on journalism and the global media industry.

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