Learning is the gateway to knowledge and personal self-improvement and the best way of learning is by doing. As a communicator and scholar in Communication Sciences, Marco sees teaching as one of the best examples in which communication finds its practical application, through explanation, exemplification, argumentation, and inquiry. Teaching, in fact, allows translating ideas and concepts into the language of those who are seeking to learn.
Marco Bardus’ overarching teaching is aimed to maximizing students’ learning experience. This goal is reflected in the following three objectives:
- to show how communication strategies and tactics can be applied to reach specific segments and publics, and achieve different goals and effects (e.g., promote behaviour or social change);
- to provide tools to analyse and evaluate communication initiatives in-depth, in order to provide a deeper understanding of situations, contexts, and effects;
- to stimulate the students’ creativity and critical thinking, by interacting and questioning what they have learned.