Learning is the gateway to knowledge and personal self-improvement and the best way of learning is by doing. As a communicator and scholar in Communication Sciences, Marco sees teaching as one of the best examples in which communication finds its practical application, through explanation, exemplification, argumentation, and inquiry. Teaching, in fact, allows translating ideas and concepts into the language of those who are seeking to learn.

Marco Bardus’ overarching teaching is aimed to maximizing students’ learning experience. This goal is reflected in the following three objectives:

  1. to show how communication strategies and tactics can be applied to reach specific segments and publics, and achieve different goals and effects (e.g., promote behaviour or social change);
  2. to provide tools to analyse and evaluate communication initiatives in-depth, in order to provide a deeper understanding of situations, contexts, and effects;
  3. to stimulate the students’ creativity and critical thinking, by interacting and questioning what they have learned.

To achieve the didactic objectives, Marco Bardus’ instructional strategy combines a traditional lecture-based approach with a constructivist problem-based learning, usually based on case studies and exemplar practices.

Marco’s didactic and pedagogic approach is based on the Socratic method, also known as Maieutic approach. According to this perspective, the teacher is a “facilitator” (a nurse) that “brings out” the knowledge and helps the learning experience rather than a lecturer that merely explains concepts ex-cathedra.

This approach enhances active learning, as it gives students the possibility to engage in the class and grasp concepts and problems upfront. Research evidence shows that higher student engagement in class and active learning are associated with higher grades and better learning experience.

Marco’s teaching philosophy and strategies are useful for tackling concrete problems applied to communication and media studies, including health communicationsocial marketing, public relations or advertising, as the output of a campaign or an initiative is visible and concrete. Ads, commercials and visuals are often available products of both commercial (e.g., marketing, advertising) and non-commercial communication (e.g., public communication, advocacy, social advertising, cause-related marketing, social marketing etc.).

Teaching topics

  • Health Communication and behaviour change theories
  • Social Marketing and Social Communication
  • Media skills for Science Communication
  • Digital communication
  • Marketing Communications
  • Public Relations
  • Quantitative research methods

Teaching history

  • present2016

    Health Communication (HPCH333) - 2 CTS - Master level

    American University of Beirut (AUB), Beirut

  • present2016

    Health Promotion Theory and Practice (HPCH331) - 2 CTS - Master level

    American University of Beirut (AUB), Beirut

    Co-taught with Sawsan Abdulrahim

  • 20142014

    Comunicazione e marketing sociale (SP2014) - 1.5 ECTS - Bachelor level

    Università della Svizzera italiana (USI), Lugano
    Course page: http://search.usi.ch/corsi/35250126/Comunicazione-e-marketing-sociale

  • 20132013

    Media Training - 1.5 ECTS - Doctoral level

    Co-taught with Prof. Stephan Russ-Mohl and Prof. L. Suzanne Suggs
    Offered by the Faculty of Communication Sciences, Università della Svizzera italiana (USI), Lugano

  • 20122008

    Social Marketing I and II - 6 ECTS - Master Level

    Teaching assistant of Prof. L. Suzanne Suggs
    Università della Svizzera italiana (USI), Lugano