More about Marco

Prior to joining the prestigious American University of Beirut, Marco Bardus was a Research Fellow at the University of Exeter Medical School, and a postdoctoral researcher in the BeCHANGE Research Group, Institute for Public Communication, and at the European Journalism Observatory (EJO), Institute of Media and Journalism, at the Università della Svizzera italiana (USI) in Lugano, Switzerland.

Within BeCHANGE, he undertook his PhD studies and gained significant experience as researcher in Health communication and as teaching assistant in Social Marketing.

Within EJO he collaborated on the social media marketing strategy and was in charge of organizing social media training courses for EJO editors and for PhD students. He still collaborates with Prof. Stephan Russ-Mohl (USI) and Prof. Vinzenz Wyss, from the Zuercher Fachhochschule fuer Angewandte Wissenschaften (ZHAW).

Marco obtained his PhD in Communication Sciences in April 2012, under the supervision of Prof. L. Suzanne Suggs. Marco’s dissertation investigated the effects of an e-mail and SMS-based physical activity intervention in UK workplaces.

His interest towards research started in 2005, after his working experience as intern and planner at the Savonlinna Institute for Regional Development and Research, directed by Dr. Pellervo Kokkonen, within the University of Eastern Finland (formerly known as University of Joensuu).

After his Finnish experience, he went back to Italy to complete his Master thesis in Public Relations on the emotionality of brands, under the supervision of Prof. Renata Kodilja, with whom he collaborated as research assistant until June 2008.


Marco enjoys providing service and support to his colleagues and contributing actively to his profession, by mentoring and advising students, reviewing for journals and conferences, and participating in the activities of professional associations.

Reviewing for journals: Journal of Medical Internet ResearchHealth Promotion InternationalInternational Journal of Workplace Health ManagementJournal of Occupational and Environmental Medicine; and Sociologia della Comunicazione.

Reviewing for conferences: UK Society for Behavioural Medicine Annual Meeting in Nottingham (December 2014); Communication, Medicine and Ethics (COMET) Conference in Lugano (June 2014); International Communication Association Annual Conference in London (July 2013); European Social Marketing Conference in Lisbon (November 2012).

Faculty council representative: He served as a PhD student representative and post-doctoral representative in the Council of the Faculty of Communication Sciences at the Università della Svizzera italiana, respectively, in the 2009-2010 and 2012-2013 academic years.

Student supervision:  Between April 2012 and April 2014, Marco co-examined eight Master theses and one Bachelor thesis, co-supervised one Master thesis, and co-advised seven Master students at the Università della Svizzera italiana in Lugano.

Professional memberships: Marco is an active member of the European Social Marketing Association (ESMA), where he serves in the working group of communication and marketing and website management. He is also member of the European Communication Research and Education Association (ECREA) and of the International Association of Media and Communication Research (IAMCR).

Professional experience

In addition to his academic career, he worked in the public relations and journalism industries for more than 10 years as an independent consultant, a collaborator and an intern for various organisations in the public, private and third sector. Since April 2013 he is an Associate Consultant of Strategic Social Marketing Ltd, a company directed by the global leader in the theory and application of behaviour change and social marketing, Prof. Jeff French.

From 2004 until 2012 he was actively involved in the activities of the Italian Federation for Public Relations (FERPI) and its student branch, UniFERPI. In 2008, he managed the web content of the websites for an Italian Member of the European Parliament and the Mayor of Udine (Italy).

In 2007, Marco worked as a press office assistant at the Province of Gorizia (Italy), as a journalist intern for the news portal, and as a columnist for RES Magazine. Marco used to collaborate with the local newspaper Messaggero Veneto (Gruppo Espresso) and has been a member of the Italian Association of journalists as a “publicist” in the list of Friuli Venezia Giulia region since 2005.